Imaging & Launch Collaboration
Ambassador programmes, product field testing, education-led launch content and credible demonstrations built on real production use — not unboxings.
Brands & Partnerships
How Brands Work With This Practice
Selected partnerships across imaging technology, launch content, executive portraiture and education-led collaboration formats — shaped by a long-standing photographic practice, not a content service.
- Sony Europe Imaging Ambassador since 2018
- Active since 2005
- Berlin / Istanbul
Executive Portraits & Campaign Stills
Portrait assignments, launch-period asset packages and campaign-facing stills delivered with structured review flow and production clarity.
Talks, Workshops & Team Formats
Keynotes, live demos, mobile photography workshops and visual literacy sessions for teams, events and corporate learning environments.
20+
Years of practice
8
Years as Sony Ambassador
6,000+
Photographers trained
100+
Workshops & talks
Selected Features & Collaboration Formats
Official Features and Partnership Models
Published editorial, ambassador material and collaboration formats across imaging technology, education and corporate environments.
Sony Europe — Editorial Features
Editorial and educational features on practical image-making, lighting and shooting methods.
Sony — Ambassador Profile
Official Sony Alpha Universe ambassador page — verified role context and public-facing reference.
Sony Alpha Photographers Podcast
Featured conversation on the US-based Sony Alpha Photographers Podcast — international voice, practice overview and imaging perspective.
Imaging & Tech Brands
Collaboration formats for camera, lighting and monitor brands that need credible field demonstrations and education-driven content.
- Educational content that translates features into on-set results
- Product demonstrations based on real production conditions
- Sessions for retailers, universities and launch programmes
- References: Sony, Nikon, Godox, GVM, Nanlite
Product Marketing & Launch Teams
Education-first launch support built around pro-level demos and field-tested workflows.
- Keynotes, live demos and workshop-led launch content
- Tutorial content built around repeatable workflows
- Structured field testing with clear, usable conclusions
Corporate & HR Teams
Mobile photography and visual literacy formats for teams that need stronger internal content habits.
- Smartphone photography workshops
- Creative team-building sessions
- Visual literacy for internal communication teams
- Formats for employee programmes, learning days and offsites
Selected Case Studies
Representative Collaboration Formats
Three working models: executive portrait and launch support, education-led imaging partnerships, and practical team workshops.
Case Study 01
Sony Europe
Ambassador Programme — Launches, Workshops & Ongoing Education
Scope: Eight-year imaging ambassador partnership spanning camera launch presentations, hands-on photographer workshops with professional models and produced sets, and ongoing seminar programmes at the Sony Experience Center Istanbul.
Launches: On-stage co-presentation with Sony Turkey executives for the A7R III, A7R IV, A7 IV, A7R V and A7 V — introducing each camera to the professional and press audience at launch.
Workshops: Dozens of produced workshop events designed and led personally — full set design, professional models, lighting setups, HMUA — giving photographers hands-on shooting experience with Sony systems under real production conditions.
Ongoing: Portrait, retouching and studio lighting seminars at the Sony Experience Center, 4–5 sessions per year since 2018.
Case Study 02
Vivo
V70 — Fashion Photography Campaign Shot on Phone
Scope: Commissioned fashion photography for the Vivo V70 launch — professional model, authored lighting and styling, shot entirely on the device to demonstrate its imaging capability through a photographer-led visual language rather than a product review.
Delivered: Campaign-grade fashion stills published as a joint collaboration post with Vivo Turkey, with the series selected for distribution across Vivo's global country accounts.
Case Study 03
Xiaomi
Executive Portraits + Launch-Period Content
Scope: CEO portraits plus a launch-period content package for press, social and internal communications.
Delivered: Editorial portrait setup, followed by launch-window asset production covering people, product and environment. Final delivery organised by use case with consistent colour.
Case Study 04
GVM, Godox & Nanlite
Field Testing & Lighting Workshops
Scope: Hands-on workshops using brand lighting on professional models, combined with real shooting use cases inside production environments.
Delivered: Practical sessions built around real setups — key/fill/rim relationships, modifiers, power control, colour consistency — then translated into educational content tied to on-set problem solving.
Case Study 05
Microsoft
Team Photography Experience
Scope: Year-end programme designed to strengthen cross-team communication through a creative, hands-on photography format.
Delivered: Three-hour mobile photography session, creative exercises, light-painting challenge and a guided studio experience with a professional model.
Workshop & Team Formats
2–3 hour session
Mobile photography fundamentals with practical exercises for teams or employee programmes.
3–5 week programme
Weekly classes, guided assignments and structured feedback for lasting skill development.
Photo Walk format
Guided walk, mini challenges and live feedback for team-building or learning-day programmes.
Selected References
References by Collaboration Type
Brand partnerships, workshop and training formats, and invited talks.
Imaging & Brand Partnerships
Sony Europe
Imaging Ambassador, talks and content collaboration (2018–present)
Xiaomi
Executive portrait assignments
GVM
English tutorial content (2023–present)
Nanlite
Invited speaker, lighting seminar
Nikon
Invited speaker, imaging seminar
Canva
Creative Talks webinar
Workshops & Corporate Programmes
Microsoft
Mobile photography workshop
Turkcell
Employee photography courses (4 years)
Mavi
Visual team product photography training
IKEA
Employee photography courses
Pandora
Product photography training
Sabancı University
Mobile photography workshop
Talks & Lectures
2024
Başkent University — Images from the Culinary
2023
Canva Creative Talks — worldwide webinar
2023
Sony Experience Center — workshop series
2022
Ibn Haldun University — studio lighting seminar
2019
Akbank Sanat — Constructing Portraits